![Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed](https://pbs.twimg.com/media/E78kgpbXsAogkMr.jpg)
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
![Darren Rovell on Twitter: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who Darren Rovell on Twitter: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who](https://pbs.twimg.com/media/DgskHlbVQAAG3B1.jpg)
Darren Rovell on Twitter: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
![Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed](https://pbs.twimg.com/media/E78kgpXXMAAYFk8.jpg)
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
![Darren Rovell on Twitter: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who Darren Rovell on Twitter: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who](https://pbs.twimg.com/media/DgskHlXVAAMP59q.jpg)
Darren Rovell on Twitter: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
![The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com](https://bloximages.newyork1.vip.townnews.com/santafenewmexican.com/content/tncms/assets/v3/editorial/a/f1/af1a31fa-728f-5ea4-90d4-a8334b154fa4/594eef363e903.image.jpg?crop=660%2C347%2C0%2C326&resize=660%2C347&order=crop%2Cresize)